Tools You Need When Building a Business — EVP Edition
Now that we know the strategic elements of communicating your EVP, the next step is to get down to the tactical side of things.
Once you have a good understanding of your EVP and have a plan for sharing it with candidates, it’s a good idea to look at how different tools can help you perform tasks such as:
- Creating and sharing content
- Getting a pulse on your employees’ mindset
- Reaching out to potential candidates
- Social media listening
- Event planning and measurement
- Optimizing career pages
We’ve listed down 11 examples of tools designed to help you perform these functions and communicate your EVP effectively.
One way to communicate your EVP is to allow employees to create and share branded content with people on their social circles. For example, team members can share their processes on official blogs or share photos of cool workspaces on social media.
- BI Worldwide
BI Worldwide’s DayMaker Employee Recognition platform lets employees create and share micro-targeted content. It also promotes engagement with employees using emails, texts, and program reminders.
Triberr is a content amplification tool that you can use to get employees engaged in the company’s content marketing activities. With Triberr, you can create ‘tribal streams’ composed of team members. These streams can share and discuss content with one another and pass it along to their wider social networks.
Companies can conduct in-house surveys to assess employee sentiment and discover what employees really think about the company.
Employee surveys are great predictors of behavior, as they give staff the chance to feel heard and allow managers to identify and resolve problems.
Measuring employee sentiment is critical, especially when there’s a large disparity between how well companies think they perform and how well they actually do.
As a top-rated online survey tool, Qualtrics monitors every interaction people experience with a brand to spot opportunities for improvement. The flexible platform also makes it possible to build attractive surveys with drag-and-drop ease.
SurveyMonkey has an easy-to-use online survey tool that offers the choice of a wide range of applications, including customer satisfaction, employee engagement, event registrations, and feedback.
A potential candidate’s feelings about an organization’s recruitment process can affect whether or not they’ll continue pursuing the job opportunity. You can reduce application abandonment rates by making sure the recruitment process reflects your EVP.
To manage brand reputation, companies are using social recruitment solutions like SmartRecruiters, which streamlines sourcing and engagement with potential hires.
The process also becomes smoother for candidates, who can use a single dashboard to open jobs, make referrals and check on the status of their applications. Recruiters can also send social messages from directly within SmartRecruiters.
6. Jobvite Text
Jobvite Text lets recruiters easily start conversations and engage with job candidates on their mobile devices. This enables almost-instant feedback and personalized interactions, and makes the recruitment process more candidate-centric.
Mobile-optimized Career Page
With Southeast Asia seen as a global leader in mobile Internet usage, businesses need to take a mobile-friendly, multi-channel approach to talent acquisition. Having an application process optimized to meet the requirements of different devices will help boost engagement in your job ads, as well as the volume of applications.
But it seems many organizations still don’t have mobile-optimized career pages, despite the increasing significance candidates place on apps and mobile devices. Research by talent management platform PageUp found that only 29 percent of the largest companies in Australia and 30 percent in Hong Kong have fully mobile-optimized career sites. In Southeast Asia, the number is closer to 10 percent.
This causes a wide gap between recruitment and job hunting habits. According to findings Indeed, 78 percent of Millennials, 73 percent of Gen Xers, and 57.2 percent of Baby Boomers used mobile devices to find jobs in 2016.
Glassdoor also found that 89 percent of job seekers say their mobile device is an important tool for job hunting, while 45 percent use it to search for jobs at least once a day.
Recruiters, then, need to think like marketers in this aspect. Mobile-friendliness is a significant factor in search result rankings. They also need to seek out tools for mobile optimization.
Wantedly’s job platform comes with a mobile app to make it easy for candidates to browse through job listings on the go. Job listings, complete with photos that showcase the company’s culture, are optimized for mobile viewing. It also comes with a chat tool for employers to engage candidates in casual conversation.
Social Media Listening
Companies need to understand the different ways job seekers, as well as industry players and past employees, talk about them online. Social media listening usually involves monitoring actively conversations taking place online, whether or not the organization or its HR team is involved.
Leveraging social media listening tools like Socialbakers allows recruiters to gain valuable insights into candidates' behavior across digital channels, as well as learn what the community is saying about the company.
It also monitors social profiles integrates across various major platforms including Facebook, Youtube, Instagram, Twitter, LinkedIn, and Pinterest.
Hirehive is another tool built for social media listening, as it connects with Linkedin, Twitter and Facebook accounts, and allows the ability to track the social performance of job postings on all platforms.
As mentioned earlier, events can be a key component of talent acquisition. Event management tools help simplify event planning, and track every step of the event lifecycle from event marketing to registration and reporting.
Socialtables is a collaborative event management tool. With tools like this, you can plan and run a variety of events that communicate your EVP, such as community involvement activities and employee-centric celebrations. Socialtables also lets you build a strong web presence with its event website builder.
Enablon lets you audit your corporate social responsibility activities. It gives you visibility into key metrics across different suppliers and third-party vendors, and helps you provide information on your environmental and social performance to investors, customers, rating agencies, the media, and the general public.
After all, they need to understand your EVP, too.