Social media is reshaping the 21st Century and here’s a fact that you can’t deny: Your business needs a social media presence. Perhaps even a strong one to make your brand stand out.

Truth be told, social media is one of the most profitable digital marketing platforms that can be used to increase your business visibility.

Take the ascendancy of SugarBearHair vitamins for starters — Paying celebrities to endorse products isn’t an entirely new concept but social media platforms like Instagram are known for this type of content creation and advertising.

In the months that followed since their launch in 2016, SugarBearHair vitamins became the best selling hair vitamin online. In addition to the long line of celebrity/influencers endorsements, the brand’s own aesthetic Instagram profile showcases a pastel feed coupled with a lighthearted, surreal vibe. #doitforthegram

Whoever thought that promoting hair vitamins could amount to 2.4 million followers for a single IG page in less than three years?

Let’s take it down a notch: Do you remember the OWNDAYS Follower Discount Campaign last year? It was a huge hit! Japanese eyewear brand OWNDAYS launched a simple yet brilliant social media campaign where you trade Instagram followers and ‘like’ counts in exchange for a discount off a pair of eyewear.

Sure, there was backlash due to overwhelming responses and they had to end the campaign much earlier than the projected date, but you can’t deny that it went viral!

Importance of social media marketing

Did you know that 70% of people would rather learn about new products through content than traditional advertising?

Or that Instagram has over a billion users as of June 2018?

According to a 2016 content marketing research conducted by Hubspot, the top three types of content people pay close attention to is video, followed by social media posts, and news articles.

Social media plays a pivotal role in today’s business marketing strategy. It allows brands, companies and individuals to showcase their brand personality, network and connect authentically with their audience.

When audiences see your brand posting original content regularly on social media, it not only helps them build a positive image in their minds but it proves that you and your business care about them. Not to mention, replying to their queries/comments ever so often.

Once you’ve established a base of satisfied customers, who are vocal about their positive experience, word of mouth would subsequently kick in!

Remember: Being talked about requires a strategy and a plan that goes beyond likes.

Building your dream team without breaking the bank

How hard can hiring be, right?

All you have to do is craft an eye-catching job post, maybe comb the web for a good fit and probably convince them to join your team out of the sea of many.

Seems pretty simple and straightforward — that is of course, in theory only.

Given the ever-changing nature of social media, time is definitely not on anyone’s side.

Early on in the startup phase, you can probably get away for a brief period with a full-stack marketer superhero wearing multiple hats. Perhaps, that’s even you? As your business grows, you’d need your very own dedicated social media expert to take your brand to greater heights. Here’s how to rope them in:

1. Know your EVP

In order to stand out from your competitors and have prospective employees to be on the same page as you, you must be able to articulate and share how your company’s Employer Value Proposition (EVP) is lived by every day.

Just as an organisation showcases its brand personality to consumers, it’s necessary to have an employer brand that can effectively communicate your employee experience.

One of the biggest things you can do as a leader is to ensure your employees are able to see and understand how their work contributes to the company’s mission and success.

2. Use social media to your advantage

With social media, your voice can be heard and your brand has the opportunity to be visible.

It’s no secret that candidates will do their research prior to accepting interviews, from researching on official websites for a background story to combing Glassdoor for reviews.

Tip: Brand your page with more employee-related events. Even if it’s just on IG Stories.

By showcasing the employee/people-focused side of your business and taking control of your brand’s image, you will automatically attract top talent.

3. Give your job posts some thought

You ought to have your priorities sorted before anything else. So who are you exactly looking out for?

Are you on the hunt for a Facebook Ad whiz? Do you need someone to help amp up your brand’s follower count? Need to pick the brains of a social media specialist for a successful online campaign?

Highlighting such objectives and shedding light on the nitty gritty of the position allows applicants to know what they are getting into without being blindsided.

Yes, finding the right hire is time-consuming. Fortunately, the process will be much faster and more efficient if you set the appropriate expectations.

No one said building a company, brick by brick is going to be easy. A lot more is at stake today — Everybody has to contribute, which means more than simply doing one’s own work.

Companies of all sizes can make the wrong move when it comes to hiring but that doesn’t mean it has to be you.

Are you ready to skyrocket ahead of your competitors and take the social media world by storm? You know where to find us.

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