Revadana Gunantara Lucky

The Ciater Spa Resort is one of the biggest natural tourism resorts on Subang, Indonesia. Being side-by-side with the parent company, not to mention with competitors development in the region around, has made the Ciater Spa Resort had to step up their promotion campaign to the next level with the intention to increase public attentions. The purpose of the commercial video that was made is because the Ciater Spa Resort wanted to elevate their promotion campaign to the prospective clients. The brief for the commercial video is that the client wants to have the concept of journey experience at the Ciater Spa Resort with healthy tourism as their unique selling point. From the brief, the concept of the commercial video itself is: (1) The Concept. The storyline is about the Ciater Spa Resort that can heal the customers’s body and mind through their journey experience. It all starts with a young couple arguing about their life. The lady decided not to continue arguing and left her husband to clear her mind. After a while, the man catches up his wife. With a mind that has been calmed, they can then make peace to each other. (2) The Technical. The Ciater Spa Resort wanted to have a good quality video in the case for presentation to a prospective client. This video will also be uploaded to their company’s website and YouTube. I gave the final format in HD resolution with consideration if the customer has an internet connection that is not so fast, but still able to maintain a good quality of the video.