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One of India's most popular comic book publishers decided to launch a mobile app for the Indian diaspora in the US. I worked on consumer analysis and segmentation, user personae creation and marketing strategy across web, mobile and social media platforms.
Ran customer acquisition campaigns for a number of customers on search and display networks. My work included customer profiling, segmentation, budget planning, creatives and landing page development, campaign execution, and measurement.
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The client is into a tenancy deposit business spanning 4 different geographies with an almost similar business offering across markets. The challenge was to create a content architecture that addresses the duplicate content issues and avoiding penalties without limiting the exposure on Google.