Mohit Vashisht

One of India's most popular comic book publishers decided to launch a mobile app for the Indian diaspora in the US. I worked on consumer analysis and segmentation, user personae creation and marketing strategy across web, mobile and social media platforms.

Mobile App Marketing for a Popular Comic Book Publisher

Ran customer acquisition campaigns for a number of customers on search and display networks. My work included customer profiling, segmentation, budget planning, creatives and landing page development, campaign execution, and measurement.

Google Ads Campaigns for Customer Acquisition

Content Strategy for India's largest General Insurance Provider

Product Launch, Awareness, and Acquisition via Content Marketing for FMCG brand

SEO Strategy for a Multi-regional and Multi-lingual Business

Accomplishments / Portfolio

Marketing Strategy

Digital Marketing

Content Marketing

Google Analytics

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Google Adwords

Social Media Marketing

Facebook Ads

Google Tag Manager

Email Marketing

Data Analysis