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One of India's most popular comic book publishers decided to launch a mobile app for the Indian diaspora in the US. I worked on consumer analysis and segmentation, user personae creation and marketing strategy across web, mobile and social media platforms.
Ran customer acquisition campaigns for a number of customers on search and display networks. My work included customer profiling, segmentation, budget planning, creatives and landing page development, campaign execution, and measurement.
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The company wanted to revamp the websites and the entailing microsites. The overarching goals were to improve brand awareness, consideration, and engagement. Worked with a cross-functional team of UX strategists, UI developers, content writers, and the business stakeholders.