I am an experienced administrative professional who is looking to transit into a graphic design role.
I am an intuitive and aspiring designer who likes to communicate words through graphic designs! I want to merge my personal interest in design with my work experiences revolving around users or customers.
Do design projects for branding (flyer & logo), editorial (book, magazine & prospectus), social media (EDM, Instagram & YouTube), UI/UX (Web & App), digital art, based on design briefs and iterations done based on peer reviews.
Learn the design process of user research, ideation, wire-framing, prototyping and stakeholder presentation, and develop my first language app using design tools such as Sketch, InVision, Illustrator and Photoshop.
I was involved in the rollout of the world's first unified payment QR code of SGQR where I assisted in the usability testing, user acceptance testing and processing of SGQR applications to ensure a seamless customer experience. Reason for leaving: End Contract (Project Basis)
There are 3 aspects of the project: 1) Usability Testing - reviewed the design layout of the new SGQR Application Form, to simplify the application process, enable the user to know what is required and where to fill up, at one look, instead of confusing user with ambiguity and questions, which will only add up to their frustrations in applying. 2) User Acceptance Testing - supported the IT team in simulating various customer persona on IBM System i or AS400. The goal is to ensure a seamless customer experience when applying for SGQR online and to use the SGQR app on any devices, to avoid delays in processing and customer complaints. 3) Processing Applications - after the launch of the product, customers can apply through online and offline channels so applications would be processed through different systems based on the respective channels and my job is process the applications and gather feedback for any room for improvement.
I supported the business development team in qualifying credible leads, local and worldwide, which includes understanding client's needs, conducting due diligence, drafting emails, arranging meetings and editing prospectus.
I streamlined the daily process which enables the issuance of over 83,000 online banking access within the project timeline, as part of the Digitization Project in making the application process for customers, simple and convenient. Reason for leaving: End Contract (Project Basis)
I took accountancy instead of a generic business degree as I felt it was good to specialized in an area which is in demand, but I also took non-accounting modules such as marketing, business law and human resource.
My team visited my former workplace, HSBC, to meet my supervisor and understand the organizational structure, it's business strategy and people management. The challenges in aligning the employee's ambitions with the company's goals, to drive and motivate the employees towards the same direction and understanding customer's needs and opinions.
My team did a case study on sportswear brand, Under Armour, to market their latest sports shoe. We studied the company's marketing position and marketing trends, including SWOT analysis, understanding consumer's behaviors and preferences in identifying the target audience and to utilize the right marketing channels to advertise our product.
I streamlined the daily process which enables the clearing of backlogs of credit card applications accumulated from the roadshows islandwide and assisted in generating statistics from raw data to ensure the KPIs of telesales team are met. Reason for leaving: End Contract (Project Basis)
My team improved the productivity and efficiency of the production lines without compromising the quality and safety aspects, by conducting analytical time studies of the production lines as part of the Process Optimisation Projects. Reason for leaving: Further Studies
Received SPRING Singapore testimony for developing a prototype where I learnt about project research and development process and the challenges of delivering good designs optimized to meet user's expectations.