Sandra Yap
StarHub / Enterprise Marketing Manager
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Sandra Yap
StarHub / Enterprise Marketing Manager
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Marketing professional with over 8 years of experience in enterprise and consumer marketing. Proven success in running demand generation campaigns and implementing marketing strategies that have improved the quality of leads generated by 59.7%. Skilled, creative and innovative.
StarHub8 years
Enterprise Marketing ManagerPresent
- Present
● SME Marketing ¬ Develop and execute end-to-end marketing strategies and campaigns to increase market-share and mindshare for business mobile among Small Medium Enterprises (SME).
Cycle & Carriage9 months
Marketing Executive
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● Planned and executed Atfersales marketing campaigns, promotions and events to create customer brand loyalty in Mercedes-Benz Service Centers ● Collaborated with marketing agencies to conceptualise Aftersales marketing campaign deliverables.
M13 years
Marketing Executive
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● Retail Marketing ¬ Conceptualized and implemented island-wide GTM marketing campaigns to drive acquisition of new postpaid mobile connections. ¬ Devised action plan, promotion road map of acquisition and retention strategi
PMG Asia Pacific Pte Ltd2 years
Marketing Executive
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● Managed overall aspects of Hewlett-Packard’s (HP) Laser & Inkjet printers integrated marketing campaigns, product launches and events for HP Asia Pacific regions. ● Conceptualise the various marketing campaign for Hewlett-Packard’s (HP) Laser & Inkjet printers.
Royal Melbourne Institute of Technology (RMIT)
Business Management
Temasek Polytechnic
Hospitality Management
Skills
Awards and Certifications
言語
- English - Native
- Mandarin - Professional