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Sandra Yap
Sandra Yap
Sandra Yap

Sandra Yap

StarHub / Enterprise Marketing Manager
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Sandra Yap

StarHub / Enterprise Marketing Manager

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Together we achieve more

Marketing professional with over 8 years of experience in enterprise and consumer marketing. Proven success in running demand generation campaigns and implementing marketing strategies that have improved the quality of leads generated by 59.7%. Skilled, creative and innovative.

StarHub9 years

Enterprise Marketing ManagerPresent

- Present

● SME Marketing ¬ Develop and execute end-to-end marketing strategies and campaigns to increase market-share and mindshare for business mobile among Small Medium Enterprises (SME).

Cycle & Carriage9 months

Marketing Executive

-

● Planned and executed Atfersales marketing campaigns, promotions and events to create customer brand loyalty in Mercedes-Benz Service Centers ● Collaborated with marketing agencies to conceptualise Aftersales marketing campaign deliverables.

M13 years

Marketing Executive

-

● Retail Marketing ¬ Conceptualized and implemented island-wide GTM marketing campaigns to drive acquisition of new postpaid mobile connections. ¬ Devised action plan, promotion road map of acquisition and retention strategi

PMG Asia Pacific Pte Ltd2 years

Marketing Executive

-

● Managed overall aspects of Hewlett-Packard’s (HP) Laser & Inkjet printers integrated marketing campaigns, product launches and events for HP Asia Pacific regions. ● Conceptualise the various marketing campaign for Hewlett-Packard’s (HP) Laser & Inkjet printers.

Royal Melbourne Institute of Technology (RMIT)

Business Management

Temasek Polytechnic

Hospitality Management

Skills

  • Demand Generation

    0

  • Campaign Management

    0

  • digital marketing

    0

  • marketing campaigns strategies and execution

    0

  • marketing strategy

    0
  • Partnership management, Web Content Management, B2B marketing and 2 skills

Awards and Certifications

言語

  • English - Native
  • Mandarin - Professional
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