Serena Ong
Singapore
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Serena Ong
Regional marketer for strategic campaign management
1. Dynamic marketer with extensive industry knowledge, leadership experience in overseeing B2B and B2C marketing strategies, brand management, and relationship development with renowned organizations (i.e. Marina Bay Sands and Resorts World Sentosa.)
Ambition
In the future
To be a Head of a Regional Marketing Team
SMU1 year
Head of Marketing
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• Develop and execute effective marketing resources, not limited to direct marketing, e-marketing initiatives and promotional activities, print executions, multimedia productions for Department’s case collection materials and magazines
Resorts World Sentosa3 years
AVP (Trade Marketing & Partnership)
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• Led team of 2 executives to oversee $30,000 per corporate partner to conceptualise strategies to maximise sales, revenue and profitability through cultivating strong, long-term business relationships with key corporate and trade partners from Singapore and China
Marina Bay Sands3 years
Regional Marketing Manager
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• Pioneer member of media strategy planning team responsible for consolidation and deployment of all corporate media campaigns. Conceptualized, designed, and launched brand and marketing campaigns while serving as brand custodian of all major business units
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