Regional marketer for strategic campaign management

1. Dynamic marketer with extensive industry knowledge, leadership experience in overseeing B2B and B2C marketing strategies, brand management, and relationship development with renowned organizations (i.e. Marina Bay Sands and Resorts World Sentosa.)

Ambition

In the future

To be a Head of a Regional Marketing Team

SMU1 year

Head of Marketing

-

• Develop and execute effective marketing resources, not limited to direct marketing, e-marketing initiatives and promotional activities, print executions, multimedia productions for Department’s case collection materials and magazines

Resorts World Sentosa3 years

AVP (Trade Marketing & Partnership)

-

• Led team of 2 executives to oversee $30,000 per corporate partner to conceptualise strategies to maximise sales, revenue and profitability through cultivating strong, long-term business relationships with key corporate and trade partners from Singapore and China

Marina Bay Sands3 years

Regional Marketing Manager

-

• Pioneer member of media strategy planning team responsible for consolidation and deployment of all corporate media campaigns. Conceptualized, designed, and launched brand and marketing campaigns while serving as brand custodian of all major business units


Skills

  • PR

    0
  • Google Analytics

    0
  • Copywriting

    0
  • marketing mix

    0
  • Marketing Communication Management

    0
  • Integrated Marketing Campaign

Keep up to date with your connections on the Wantedly People App.