1. Dynamic marketer with extensive industry knowledge, leadership experience in overseeing B2B and B2C marketing strategies, brand management, and relationship development with renowned organizations (i.e. Marina Bay Sands and Resorts World Sentosa.) 2. Extensive regional marketing experience, having conducted in-depth market analysis and led brand management/awareness campaigns throughout the Asian region. Successfully expanding the footprint of various organizations. 3. Build good business relationships with local government agencies (NCSS, Mindef, Safra, MOM) for specific projects and roadshow collaboration initiatives. 4. Good track record of accelerating sales revenue and expanding market share in competitive marketing conditions.
• Develop and execute effective marketing resources, not limited to direct marketing, e-marketing initiatives and promotional activities, print executions, multimedia productions for Department’s case collection materials and magazines • Establish and manage digital and social media engagement of networks of relationships for purpose of increasing awareness and driving revenues for Department • Actively drive the social and online media distribution of Department’s material and maintain activity level and presence • Develop and expand partnerships with established and reputable Universities, clients and partners/sponsors • Prepare plans and initiatives for marketing and drive business development strategy ensuring on-target delivery • Identify and tap on marketing channels such as roadshows, participations in functions and networking events • Plan & develop all social media content not limited to LinkedIn, Facebook, YouTube, Case Centre
• Led team of 2 executives to oversee $30,000 per corporate partner to conceptualise strategies to maximise sales, revenue and profitability through cultivating strong, long-term business relationships with key corporate and trade partners from Singapore and China • Liaised with brand marketing, product development, sales and core partners to integrate marketing and trade initiatives to ensure consistent marketing plan execution and communication • Collaborated with marketing team to manage and promote marketing campaigns through various content development and execution of partnership plans
• Pioneer member of media strategy planning team responsible for consolidation and deployment of all corporate media campaigns. Conceptualized, designed, and launched brand and marketing campaigns while serving as brand custodian of all major business units • Directed team of 3 executives in overseeing S$10 million in marketing investment for more than 33 inhouse media campaigns while cutting down annual marketing expenditures by more than 50% • Increased market share within the Southeast Asia and China markets through major overhaul of advertising strategies to implement more targeted advertising, perform sales analysis, and evaluate/monitor effectiveness of market campaigns • Spearheaded new digital media marketing plan that incorporated digital marketing, public relations, advertising, special events, marketing, sales promotions, Facebook promotional campaigns and customer experience • Introduced strategic search engine marketing and social media direction to optimize online presence for maximum exposure and to increase sales revenue