Serena Ong

Serena Ong

Singapore

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Regional marketer for strategic campaign management

1. Dynamic marketer with extensive industry knowledge, leadership experience in overseeing B2B and B2C marketing strategies, brand management, and relationship development with renowned organizations (i.e. Marina Bay Sands and Resorts World Sentosa.)

In the future

Ambition

In the future

To be a Head of a Regional Marketing Team

Aug 2017
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Aug 2018

SMU

1 year

Head of Marketing

Aug 2017 - Aug 2018

• Develop and execute effective marketing resources, not limited to direct marketing, e-marketing initiatives and promotional activities, print executions, multimedia productions for Department’s case collection materials and magazines • Establish and manage digital and social media engagement of networks of relationships for purpose of increasing awareness and driving revenues for Department

June 2014
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July 2016

AVP (Trade Marketing & Partnership)

June 2014 - July 2016

• Led team of 2 executives to oversee $30,000 per corporate partner to conceptualise strategies to maximise sales, revenue and profitability through cultivating strong, long-term business relationships with key corporate and trade partners from Singapore and China • Liaised with brand marketing, product development, sales and core partners to integrate marketing and trade initiatives to ensure co

Feb 2012
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Feb 2014

Regional Marketing Manager

Feb 2012 - Feb 2014

• Pioneer member of media strategy planning team responsible for consolidation and deployment of all corporate media campaigns. Conceptualized, designed, and launched brand and marketing campaigns while serving as brand custodian of all major business units • Directed team of 3 executives in overseeing S$10 million in marketing investment for more than 33 inhouse media campaigns while cutting dow


Skills and qualities

PR

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Google Analytics

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Copywriting

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marketing mix

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Marketing Communication Management

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