Wei Sen Lim

• Implement end to end placemaking management with precinct merchant associations. • Provide business advisory, liaise with government agencies to facilitate access for business enterprises and merchant associations on challenges with regulatory or policy issues.

1. International Politics 2. International Law 3. International Business & Economics 4. Essential Management Skills

• Managed large and complex merchant base. • Relationship manager for consumer goods vertical. • Successfully renewed commercial contract worth >S$100k per annum.

1. Counselling Skills 2. Psychological Research Methods and Analysis 3. Foundational Psychology 4. Counselling Ethics

• Relationship manager for retail and e-commerce merchants. • Manage key strategic merchants in airline, hotel, telco, e-marketplace segments. • Work with cards marketing for usage program and create branding. • Promoted to Vice President in 2013. • Awarded for service efficiency.

• Relationship manager for retail segment. • Work with cards marketing to expand Instant Rewards and Rebates program acceptance base.

• Maximize net contribution through acquiring new profitable clients. • Responsible for reviewing existing merchant base profitability. • Maintained quality service for all merchants and identified new business opportunities by upselling.

Date Selection

• Consistently achieved sales target. • Expanded F&B merchant base in alignment with company’s direction. • Cross sold CashCard top up service to potential retailers.