Wei Sen Lim

Heartland Enterprise Centre Singapore / Precinct Manager & Business AdvisorSingapore

Wei Sen Lim

Heartland Enterprise Centre Singapore / Precinct Manager & Business Advisor

Connecting with the right people

An experienced manager skilled in collaborating with various stakeholders in the company, business partners, corporate clients and vendors, in addition to proven track records in efficient delivery of services to clients. Pursing my passion and contribution in an organization with the end goal to strengthen corporate br


In the future

To be part of the company to grow revenue, client relationship, create brand awareness.

Heartland Enterprise Centre Singapore 5 years

Precinct Manager & Business AdvisorPresent

- Present

• Implement end to end placemaking management with precinct merchant associations. • Provide business advisory, liaise with government agencies to facilitate access for business enterprises and merchant associations on challenges with regulatory or policy issues.

Northumbria University

Bachelor of Arts in Guidance and Counselling

International Business Management Institute


1. International Politics 2. International Law 3. International Business & Economics 4. Essential Management Skills

Wirecard Singapore Pte Ltd 3 years

Senior Relationship Manager


• Managed large and complex merchant base. • Relationship manager for consumer goods vertical. • Successfully renewed commercial contract worth >S$100k per annum.

Kaplan Higher Education Institute

Diploma in Psychology

1. Counselling Skills 2. Psychological Research Methods and Analysis 3. Foundational Psychology 4. Counselling Ethics

UOB7 years

Vice President


• Relationship manager for retail and e-commerce merchants. • Manage key strategic merchants in airline, hotel, telco, e-marketplace segments. • Work with cards marketing for usage program and create branding. • Promoted to Vice President in 2013. • Awarded for service efficiency.

Citibank2 years

Relationship Manager


• Relationship manager for retail segment. • Work with cards marketing to expand Instant Rewards and Rebates program acceptance base.

Global Payments3 years

Assistant Sales Manager


• Maximize net contribution through acquiring new profitable clients. • Responsible for reviewing existing merchant base profitability. • Maintained quality service for all merchants and identified new business opportunities by upselling.

Mastery Academy of Chinese Metaphysics

Diploma in Bazi Mastery

Date Selection

NETS2 years

Senior Sales Consultant


• Consistently achieved sales target. • Expanded F&B merchant base in alignment with company’s direction. • Cross sold CashCard top up service to potential retailers.

OCBC bank12 years

Sales Executive


• Responsible for acquiring new Retail and Instalment payment merchants. • Provide terminal and risk training to new merchants. • Conduct annual review on existing merchants’ profitability. • Work with strategic merchants to create brand awareness. • Received merit award for good performance and attitude.


  • English - Professional
  • Mandarin - Professional

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