Jurong Point Social Media Postings (Facebook)
These are comic strips used for Jurong Point's social media postings. The comic strips tell a story of a family who possess common traits that Singaporeans have (kiasuism, cheesy sense of humour and being fun-loving!). The use of humour, relateability and employing Singapore Colloquial English (Singlish), we hoped to have brought joy and engaged our target audiences (families) on Facebook.