Through The Lens
Organised by the Singapore Media Academy (SMA) and supported by the Singapore Workforce Development Agency (WDA), participants of this competition had submitted photographs based on the theme of “Jobs that make a difference”. The photographs captured everyday jobs in the various industries such as Healthcare, Social Service, Security Services, Public Transport, Cleaning, Landscaping, Facilities Management, Waste Management and Recycling. 360 campaign that included the use of OOH, radio ads, print ads, digital ads and social media engagement Attained 2 Bravo Awards (by MediaCorp management) for showing exemplary project management skills for Through The Lens Photo Competition 2015 that saw a total of 170 registrations which exceeded expectations by 10% and achieved a revenue of S$90k.