Launched a new esports business venture
Capitalizing on the high growth sector that is the billion-dollar esports industry I led the conceptualization and implementation of a new business venture within the Hoyts Group focused on gaming. Leading this department entirely I developed strategic plans across all areas of the industry that included publisher exclusivity agreements, asset monetization, product development, broadcast/media right deals, agreements with content creators and esports teams. Reporting directly to my CEO I created and managed a bespoke business model and budget that leveraged cross functional implementation strategies across all departments within the Hoyts organization including sales, marketing, media, programming, finance, IT, and operations.