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10x Genomics / Marketing Communications Specialist, APAC
An inquisitive digital marketer who is relentless in his search for the right mix of content and channels to acquire high value users and prompt them to take action.
Liaised between Global and Regional Marketing teams in order to effectively adapt and execute global campaigns for diverse markets in APAC, from China to India.
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10x Genomics / Marketing Communications Specialist, APAC
Optimized paid social (Facebook, LinkedIn and Twitter) for reach, clicks and acquisition at country level, reducing Cost per Lead (CPL) for Japan and South Korea by 31.7% and 76.7% respectively.