International Green Building Conference 2014 & 2015
Worked closely with our strategic partner, Building and Construction Authority of Singapore (BCA), to plan and implement the conference delegate marketing. I initiated and drove many of the marketing initiatives including setting up and managing daily the event's Facebook and LinkedIn pages; content development, copywriting and visual design for the website and bi-monthly event eDMs, coaching BCA stakeholders on social media usage and email marketing, and working with an agency on the creation of the event mobile app.