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Overtone / Creative Director & Colorist
Priscilla has been a creative professional for over eight years, working in art, advertising, film, and video content creation.
- Produce visuals, whether a photo, video, sound, art direction, and various creative solutions.
As art director for film and video, I was responsible for producing the overall aesthetic vision of the project. This involved identifying a design style and creating a cohesive visual language for the sets, locations, graphics, props, lighting, camera angles, and costumes.
- Social Media Ads Management, producing the creative content, visual material, and backend ad management.
- Provided creative direction and strategy for various product designs, utilizing video content and animations to enhance brand identity.
Cement Crafts Concrete Projects is a design and production company creating cement-based lifestyle products. As co-founder, I was responsible for developing the visual concept of our products, from sketch to 3D prototype.
- Produce various design and animation projects/campaigns, and present creative ideas to departments and cross-functional teams, developing strategy. - Created guidelines and systems to ensure the team can keep visuals consistent to deliver to the audience.
- Collaborated with the creative director to creative solutions for diverse clients. - Produced various design and video projects/campaigns for clients' social channels.
Introduction: The purpose is to promote an educational and positive online channel for Hong Kong. Behind every brand, there is every story that belongs to them. The project is called "Looking for a Brand Story" to let students and the public know more about the brand, The moving story, the idea behind it, and the meaning of the spirit of struggle.
Introduction: The second Art Next New Art Wave will return to Hong Kong at PMQ in Central. Art Next takes artists as the center and creates a rare artist-based platform. The primary purpose is to expose and develop opportunities to interact with galleries, Collectors, and art. Cultural institutions are connected, and more than 100 emergin
Introduction: The purpose is to let people learn more about the unique culture in Hong Kong - A Shacks in Sham Shui Po, through held art and photography exhibition for preserving history and collective memories to contribute.
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Hong Kong Baptist University / Creative Film Production High Diploma
“The Bread” Beautiful HK Short Film Program, College Runner-up