Wancher Inc. / Digital Marketing & Product Photographer
Returning customer rate
12%
As the Campaign Leader and Designer for the Wancher Calendar 2023 campaign at Wancher Inc., I innovated and executed campaign content inspired by the Year-end Advent Calendar concept. This initiative resulted in an 8% increase in total sales and a 12% rise in returning customer rate compared to the previous year. Additionally, I designed the SNS feed (Instagram) and campaign landing page, which contributed to a notable 16% increase in online store sessions from the previous year.