Unilever / Assistant Product Manager, Lipton Brand
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Self-Employed: Freelance Photographer / Freelance Photographer
A business and creative professional from Taiwan, combining the fields of art and business to create difference.
My ambition is to combine my creative and business expertise, contributing to impactful global projects to make society better! I hope to utilize my language skills (Chinese, English, Japanese) to expand content creation, connect with diverse people, and drive positive change.
I've showcased my photography in two exhibitions across Tainan and Taipei, Taiwan, and regularly contribute images to prestigious magazines like EVERYDAY OBJECT and VERSE in Taiwan.
I have authored numerous articles for renowned Taiwanese magazine 'EVERYDAY OBJECT' and contributed content to esteemed brands such as Eslite Bookstore, MINI, and VERSE, garnering recognition in various online and paper publications.
• Led new product development with on-time execution, cooperating with cross functions, global teams, and local factory to launch 10+ SKUs in 2 years to create high sales momentum to grow brand business.
• Developed the brand strategy and led 360-degree IMC campaigns and new product launch communications planning as a brand marketing leader with full ownership and responsibility.
Marketing Communication|Public Relations|Digital Marketing • Analyzed consumer behaviors and proposed the Corporate Social Responsibility yearly public relation event plan, utilizing owned and earned media to raise public awareness of cancer prevention and try to drive sales of P&G products.
TOP 1 University in Taiwan. Activities and societies: NTU Student Organization / International Business Camp / Film Festival / Music Festival / Badminton Team Leader
Unilever / Assistant Product Manager, Lipton Brand