Masato Hattori
Push notification automation
Automation of push notifications in collaboration with developers and product managers for creating automatic system of data extraction of target users and sending notifications. - Conducted analysis to determine content to be automated and determine target users for sending push notifications. - Conducted A/B tests to validate analysis and determine the best target and message for the push notifications. - Results included 1% boost of app revenue and cutting 2 hours of daily operation spent on sending push notifications.