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Formulated a holistic marketing approach starting from optimizing their webpage/app store to suggesting user retention strategies. Thereafter created paid advertising campaigns (Facebook/GDN) to increase app downloads. (Tools Used: FB Insights / Website Grader / MOZ / Google Trends / AppTweak / UsabilityHub / FireBase / Google & FB Analytics / SendGrid / Facebook Creator Studio / Vimeo / Google & FB Ads )
Developed an SEO strategy for a Singapore based e-retailer to increase its organic presence. Identified target audience’s search behavior and selected relevant keywords and phrases to rank for. (Tools Used: FB Insights / Google Trends / Keyword Planner / Pagespeed Insights / Google Search Console / Website Grader / Neilpatel / MOZ / Seo Site Checkup / Answerthepublic / UsabilityHub / Balsamiq / Canva)
