Engage Blink
Engage is a personalized customer loyalty solution that delivers full online, in-store and app-based loyalty functionality to engage and increase the lifetime value of your customer. The project started with an explicit problem “being recognized for loyalty”, with the initial conceiving of the idea — researched effort was conducted to validate the problems through user interviews. Responsibilities: - Customer development through conducting user interviews and usability testing - Materialising ideas & concepts from prototype to product using design thinking process: empathize, define, ideate, prototype, test, and learn - Created product roadmap and oversaw the development of the engage app and CRM - Set up agile processes and running bi-weekly sprint planning, reviews and retrospective