UX/Product designer

I’m a UX designer and self-taught illustrator in Singapore.


In the future

I always love making things and bringing ideas to life!

Great Eastern Singapore7 months

Manager, User Experience Research, Transformation Program Office


Driving change in the insurance space with data-driven UX

General Assembly

User Experience Design Immersive

General Assembly4 months

User Experience Design Immersive (UXDI) Graduate


After managing a variety of research projects that involve digital products in my career, I decided to deepen my understanding of User Experience (UX) in General Assembly.

YouGov Asia Pacific6 months

Research Manager


YouGov is an online research agency from London. Jumped at the opportunity to lead and manage customised research studies for UberEATS while overseeing other new client accounts. My experience working with digital products here propelled my need to learn more about User Experience and I left to study UX full-time in General Assembly!

2CV3 years

Research Manager


2CV is a boutique research agency from London, specialising in media, tech and entertainment research. To gain more exposure on both quantitative and qualitative research, I joined 2CV's Singapore office. I was then tasked to run multiple research studies to uncover opport

GfK Retail and Technology1 year

Senior Executive (APAC)


GfK is a global market research firm from Germany. I took on the challenge to join a newly formed customised research team as a senior researcher. Wore many hats in my role including research planning and analysis, fieldwork coordination, research training, business development, project management, and client management.

Ipsos2 years

Research Executive


Ipsos is a global market research and consulting firm from France. I decided to further my interest in research after being fascinated by the investigative nature of the field. Received rigorous training in quantitative research techniques and analysis and was exposed to a

Singapore Management University

Bachelor of Business Management, Marketing and Psychology Major

Adrenalin Group Pte. Ltd.1 year

Creative Executive


Adrenalin is a social enterprise and a full-service event and creative agency in Singapore. To explore and learn about graphic design, I joined the startup as a creative intern in 2009. I worked alongside the founders in a business incubator. Reprised my role part-time in 2010 to further build my experience in graphic design.

Nanyang Polytechnic

Diploma in Marketing


  • English - Professional
  • Mandarin - Conversational

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