Soundbrenner - Discover Section
One of the main projects I worked on was the Discover section. It was entire section dedicated to users who have downloaded the app but haven't purchased the wearable product. It served as a marketing channel so that these specific users get notified with the latest marketing news and promotions that Soundbrenner had to offer. I was in charge of designing the look of the Discover section. I was also tasked as Product Owner, delivering requirements to the remote development team in Berlin. I also had to set task priority so that this feature gets built in time. Overall, this helped greatly increase conversions. It also played a huge part in their new product marketing campaign, driving even more traffic to their crowdfunding and ultimately the purchase.