Louis Tyler Sim 준호

Google / Brand StrategistSingapore

Louis Tyler Sim 준호

Google / Brand Strategist

Dynamic storyteller, resourceful team player

Experienced in content strategy & product marketing, Louis is a passionate marketer who drives both online and offline marketing efforts for brands with long-term engagement in mind.

  • Digital Content Hustler | Advocating 'Buzzfeed-type' content

    Perform content strategist duties to develop pilot format connecting 28 territories across Asia, Middle East and Australia ; freelance consultant for local start-ups on digital strategy | Program Development | Research and propose on viable formats and content for Channel NewsAsia’s in-development livestream program to drive digital engagement of new audience | Digital Advocacy | Formulate sustainable digital plans and content engagement to startups

  • Content Creator

    Content creator of lifestyle topics; work closely with Korean brands to produce English content for audience across the world ; awarded 1 of the coveted 12 Site of the Month Award (Personal category) in Singapore Website Awards 2017. • On Instagram, YouTube and site : coverage on Selfcare and Skincare • On LinkedIn: Coverage on Millennials, Career, Marketing and Tech, hashtag #millennialsmingle - Instagram: instagram.com/louistylersim - Blog: louistylersim.com - LinkedIn: linkedin.com/in/louissim/ - YouTube: youtube.com/c/StylerTV


In the future

Hope to be a leader of cultural change.

Google4 years

Brand StrategistPresent

- Present

Indeed8 months

Data Analyst


Lazada Group5 months

Regional Head of Social Engagement & Communities, Seller Engagement [Building Eco-systems]


Regional Head of Social Engagement • Realigned the online-offline engagement process to address gaps; lifecycle management • Deepened insights of seller's voice on platform experience and usage

Microsoft Corporation1 year

Product Marketing Manager, Office, Project, Visio, Business Group [Empowering the Modern Workplace!]


Product Marketing Manager, Modern Workplace Drive marketing campaigns for Microsoft Cloud in its Cloud first, Mobile first mission; marketing mass-market product Office 365 as well as niche products MS Project & Portfolio Management and MS Visio; de

Workforce Singapore1 year

Digital Media Lead & Social Media Lead, Campus Experience [Branding up the Adult Learning Campuses]


Led development of product and brand promise of adult learning campuses to drive B2C awareness, interest, footfall and partnerships to build a thriving ecosystem & one-stop adult learning destination | Website Enhancement | Website Management | Social Media Management | Insights Reporting |

Ministry of Education, Singapore (MOE)4 months

Research Assistant [Advocating Social Media Engagement] - Temp role(Intern)


KOTRA3 months

Marketing Specialist - Part-time [Creating business opportunity regionally](Intern)


KBS (Korean Broadcasting System)

Production Assistant - Internship [Producing Cultural Content]

SAMSUNG2 months

Social Media Analyst - Global Internship [Social Listening and Competitive analysis]


Public Service Division1 year

Strategist, Prime Minister's Office - Extended Internship


Apr 2012 - July 2012 - Part-time Branding Strategist, Careers & Attractions - Part-time [Attracting top talents to Public service] May 2011 - Aug 2011 - Internship Junior Analyst, Prime Minister's Office - Internship [Understanding a new generation of leaders]

Singapore Armed Forces (SAF)3 years

Admin Support Specialist - Military Service


"For all his contributions and achievements and excellent working attitude, CPL Louis was nominated for the School's Best Support Staff twice and was awarded the coveted award along with the Commander's Coin on the second try. Such attainment are only reserved for selected individuals that requires strict evaluation by the key appointment

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