Erin Foo

Our task is to create a digital campaign for a bespoke travel agency. We first research about the company and analyse their SEO search as well as their social media page. After research, we came up with a digital strategy to meet their business objective. Our campaign is "Be An Experiencer", travelling is not only about itinerary, sightseeing or tourist spot, it is about the experience you feel. Our campaign consist of Facebook quiz that will generate leads for the client and allow potential customer to find out the kind of experiencer they are. In addition to the quiz, we will create videos of different travellers and post it on Youtube. EDM's will be sent out to existing customer to highlight and inform them of the campaign.