GoldSilver Central Savings Accumulation Program
The GoldSilver Central (GCS) Savings Accumulation Program was recently launched in February as a new addition to the current products & services by the company. Following past initiatives by the ICBC Bank and and the "Gold Accumulation Program" (GAP) in Japan, this dollar averaging model for physical Gold, Silver and Platinum has finally reached Singapore. In this project, I handled the creatives (marketing collaterals, website design), event management and media relations (Press Release) . GSAP attained news coverage from major local media companies.