Student Consultant, Beiersdorf RGM - International Business Project
• International Business Project with Beiersdorf AG relating to the Revenue Growth Model and pricing • Conducting primary research through data collection (from surveys and focus groups) across multiple country markets • Analysing secondary research from industry and competitors to understand pricing system within market • Identifying and quantifying consumer behaviour trends of target markets to understand industry future • Crafting and developing recommendations for client regarding pricing strategies in various markets