Wantedly, Inc. Singapore / Marketing Lead
Growing up, I always had a passion for education and human behaviour, which led me to study early education and psychology. However, as I progressed in my studies and gained more experience in the field, I realized that I wanted to explore a different path - marketing. I was drawn to the creativity, strategy, and innovation in building successful brands and campaigns. Despite the pivot in my caree
Embrace the life of a full-time content creator, where I indulge in my passion and talk about books ALL THE TIME.
- Form well-reasoned opinions on books - Review books according to a schedule
- Creating and executing marketing plans, tactics and initiatives that serve corporate objectives - Taking part in strategic planning to seek new possibilities for market expansion
- Oversee the overall marketing efforts of the brand - Management of blog content - Management of email marketing efforts including flows, campaign and newsletter
As a marketing intern, I assist the Marketing Lead with the following: - Build and manage editorial and content calendar - Conceptualise, develop and execute effective online/offline marketing campaigns