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Marketing manager and brand strategist with 10+ years of experience in developing comprehensive marketing strategies, implementation plans, and creative directions for clients across different media channels spanning television, email, advertising, events, and social media. Works autonomously and collaborates with cross-functional teams to establish customer goals and key performance metrics (KPIs
I am passionate about being able to hear the customers' voices and translate them into strategic imperatives within the company, and executions, that would highlight the brand's identity and be relevant to consumers and the recent landscape.
I was brought in to help Ricoh Global Services - APAC develop their B2B ideal customer profile and its respective social media outreach campaign. I synthesized the learnings and insights which came from desktop research, available internal information, and discussions with the marketing and sales team that led to the creation of a framewo
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Ricoh Company, Ltd. / Ricoh Global Services - APAC
I improved the LinkedIn profile account of Ricoh Global Services and created new formats of messages that increased the acceptance rate from 16% to 22% and response rate from 16% to 25%
