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Hi, my name is Aish and I tend to describe myself in three ways. Firstly, I am a tenacious individual given that I took a longer route to achieve academic excellence, all the way from ITE to NUS. Secondly, I am a highly analytical person. On one hand, I enjoy using empirical evidence to substantiate my justifications regardless of the severity or urgency of a decision. On the other hand, I enjoy i

Ambition

In the future

As a budding professional and marketer, I see myself learning more about these avenues within my foundational years (1-3 years). Once ready, I am fully confident in my ability to manage a team of my own to deliver and grow a brand alongside them (3-5 or 5 years trajectory).

National University of Singapore5 years

Bachelors in Business Administration

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Unilever Singapore Pte Ltd5 months

Digital Commerce Intern

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• Led brand marketing, asset creation, campaign budgeting and strategic planning to target an 18% increase in annual revenue from Shopee, Lazada, RedMart and TikTok channels • Collaborated with Unilever distributors, e-enablers, performance marketers and creative agencie

GEN Singapore (Start Up)4 months

Management Consulting Practicum(Intern)

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• Analysed SEO dynamics to improve site’s search visibility and SERP ranking, leading to a 7% increase in CTRs and a 30% decrease in bounce rates • Formulated digital marketing strategies on platforms including Reddit, Instagram and LinkedIn to increase entrepreneur sign-up rates by at least 15%

About Panduit Singapore Pte Ltd

Panduit Singapore Pte Ltd3 months

Marketing & Co-Ops Intern

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• Spearheaded the Information Network Cabling event in WorldSkills ASEAN 2023, teaching participants a new cable termination skill and educating them on brand vision and offerings • Directed 30 volunteers to engage students and the public in Suntec’s Convention Center, resulting in at least 30% increase above total forecasted participant numbers for a 3 day event

Asmara Singapore3 months

Business Development & Marketing Intern

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• Implemented new UI layouts for landing and side pages through Squarespace to decrease high bounce rates of > 50% and improved site navigation and eased UX while shopping • Utilised Meta Business Suite’s AI to analyse <10% engagement rates and revised content

Nanyang Polytechnic4 years

Diploma in Banking and Finance

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United Overseas Bank Ltd6 months

Merchant Partnership & Development Intern

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• Crafted a Merchant User Guide on terminal functions and troubleshooting processes for team managers to utilise when dealing with merchant queries and demands • Liaised and provided industry managers with operational in-house support and on-site terminal configuration and quality checks for different merchants with various portfolios


Skills

  • Adobe Photoshop

    0
  • Excel

    0
  • Meta Business

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  • SAP

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  • Figma

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  • Project Management, Public Relations, Problem Solving and 1 skills

Accomplishments / Portfolio


言語

  • English - Native
  • Malay - Native

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