What we do
Born in 2010 in Singapore, Why? Brand Design is the brainchild of creative entrepreneur Florent de Maximy. From the get-go, we are set up to offer first class consumer branding and packaging design to help multinationals navigate and build successful brands in Asia.
Why we do
Why? Brand Design is testament to our team's ability and unwavering determination to bring great ideas to life. Like most passionate designers you are likely to bump into our team roaming the store isles totally engrossed in the latest packaging trends.
How we do
Today we are 36 members from 11 countries, across four integrated teams: Strategy, Creative, Production and Client Servicing. Working with a shared conviction with our clients we put the consumer at the heart of everything we do, building global billion dollar brands. In Oct 2022, Why? Brand Design Pte Ltd was acquired by Lonsdale Design, based in Paris, and is now known as Why by Lonsdale.