Behind the Job Post: Attention-Grabbing Headlines

There’s no denying the impact of first impressions. For Job Posts, the headline is one of the main components that is first seen by talent. Writing an attention-grabbing headline for your Job Post is crucial when reaching out to relevant talent as it makes your Job Post stand out in the sea of roles in today’s market.

First, let’s start with the basics.

1. Make the headline short and sweet

A common characteristic across great headlines? The short and sweet length. Headlines should be informative yet easily digestible. Keep it within 104 characters.

2. Use inclusive language

Make your headline inclusive. Diversity is valued on Wantedly, so make sure to steer clear of words that refer to age, gender, ethnicity, and other related topics as it is a violation of our content guidelines.

3. Go beyond the role

Share more about the opportunities and your team culture in the headline! Make the headline yours by adding these details. Here’s some fun inspiration:

• A fun fact about your team
• How the role contributes to your company’s mission
• The opportunities that come with the role

Our Team’s Tips and Tricks

Here are some insider tips and tricks on how to make the best headline for your job post (directly from our team)!

1. Use Can, Want, and Will as a connector to more active headlines

• Wanted! Customer Success Intern who can thrive under a fast-paced startup environment.
• WANTED: An iOS App developer who wants to revolutionise the higher education industry!
• You will play an integral part in our international marketing strategy! Ready to be our next Marketing Executive?

2. Use this formula: job position + call-to-action phrases

• B2B Marketer Wanted! Be part of a high growth startup at [Company]
• Stop waiting for the weekend to relish. Drive passion at work as a community manager on our team!
• Be part of our Y Combinator-backed team as our next Account Management Star!

3. Ask questions

• Do you want to discuss the future of EdTech at our new office at [street name]?
• Are you the person who can both analyse and lead? Be our Data Scientist Manager!
• Does marketing and creativity run in your blood? We're on the search for Marketing Managers!

Please note: if you’re on a Free Trial, you’re limited to publish 5 Job posts.

Let your team’s colours shine

Use our tips to help you kickstart creating that awesome headline for your Job Post that will lead you to meeting your next team member. Have fun with this - unleash your creativity and feel free to experiment, test, and find what works for you.

If you have any questions, talk to us. Share your thoughts, questions, and comments with our Client Success team:

• If you’re based in Singapore, contact: clients.sg@wantedly.com
• If you’re based in Hong Kong, contact: support.hk@wantedly.com