What we do

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals – whether they be marketers, creatives, strategists, entrepreneurs or innovators – to bring to market more sustainable and impactful innovations that benefit all, not the few. To achieve this, we deliver Free Trend Updates to over 100,000 trend-driven professionals worldwide and offer a number of dedicated trend services. Our in-house teams in Amsterdam, Berlin, Singapore, London, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 850+ spotters in more than 65 countries.

Why we do

Our Methodology Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology: a core analytical framework that turns trends into meaningful business opportunities. It's designed to guide professionals and the wider world in both identifying and acting on them. 2022-2030 Whether in the current context of a global pandemic or one of the most transformational and crucial decades ever, we are more determined than ever to inspire and assist future-obsessed professionals to make a meaningful difference. We aren’t your run-of-the-mill trend firm. We’re grounded in purpose. And guided by opportunities.

How we do

We're embarking on an exciting multi-year journey to assist future-focused business professionals in every possible way to identify and run with meaningful business opportunities. We do this with a passionate, purposed, diverse and truly global team and community.