Mae Hoe
National Volunteer and Philanthropy Centre / Assistant Manager, Marketing and AdvocacySingapore
Mae Hoe
National Volunteer and Philanthropy Centre / Assistant Manager, Marketing and Advocacy
Content | Communications | Social Change
I am responsible for crafting content at NVPC, be it long-form articles, social media or website copywriting. After completing a film project, I’ve expanded my job scope to include website development. I graduated from University of Warwick with a degree in History and Politics, noticing how well-intentioned ideas can get lost in jargon inspired me to build a career that ensures good ideas can spa
- Instant Impact Finalist 2014: AIESEC WARWICK
Semifinalist for Instant Impact video competition. Responsible for leading the project, crafting its storyboard and creating its on-campus distribution channels.
Ambition
In the future
I am interested to contribute to projects within the fields of article writing, social media and website copywriting.
National Volunteer and Philanthropy Centre5 years
Assistant Manager, Marketing and AdvocacyPresent
- Present
- Managed monthly newsletter of giving.sg. - Executed content and digital marketing strategy for 15 Shorts. - Revised 15 Shorts website design and copy. - Assisted with media launch of Individual Giving Study 2018 and 15 Shorts including
- How This Singaporean Lifts Up Our Foreign Neighbours
An electrical engineer who trained to be a water engineer. An innovator who builds houses with rice-bags. These are just some of the ways to describe Robert Kee, and how he helps the underprivileged in Cambodia and Nepal.
- City of Good edition: Which Avenger are you?
And how would you use your powers to make Singapore a City of Good?
- Why Don't We Like To Volunteer?
An NVPC survey of Singaporeans’ giving habits shows that volunteering is less popular than donating and informal acts of kindness. Why is that?
- He Quit His Job To Take Care of Mom
Former sales director Jack Wong was at a crossroad between family and work. When his mom was diagnosed with dementia, he decided to take the road less traveled.
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ALPHA Camp Singapore7 months
Marketing and Growth
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- Assisted with completion of new website and set up its content marketing process. - Managed student recruiting sales process, integrating CRM data and lead nurturing. - Promoted external events via social media, email marketing and working with partners.
- Bringing Bright Technical and Business Minds Together
Written to commemorate ALPHA Camp partnership with INSEAD.
- How To Stay Confident While Learning How To Code As A Beginner
Written as part of setting up ALPHA Camp's content marketing process.
AIESEC UK1 year
Marketing Director
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- Liaised with product directors to build mobile-friendly landing pages, execute email marketing and paid ad campaigns. - Managed content and inbound marketing team for customer engagement and acquisition across channels. - Co-created and delivered leadership development training sessions across 20 chapters to support their business operations.
- Why is it important to learn Chinese this 2017?
Written for https://www.aiesec.co.uk/magazine/
Hong Kong Baptist University1 year
Project Coordinator
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- Assisted with developing and delivering Business Communications module. - Ran social media and email marketing campaigns for the consortium’s activities.
University of Warwick
History and Politics
AIESEC Warwick1 year
Local President (Part-time)
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- Led and managed CRM and sales process across team members of 14 nationalities. - Collaborated with largest student event One World Week to raise awareness of sub-brand Global Volunteer. - Presented Go Global Information Sessions and executed Global Village event.
Koreo2 months
Business Development, Operations and Research Intern
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- Assisted with account delivery of ‘Charityworks' programme. - Ran a market research exercise as part of consultancy for a family charity.
