- Manage all aspects of PR accounts, including writing of press releases, creating media kits and corresponding with local media. - Develop and manage communications and marketing strategies with company’s directors and clients; driving brand awareness, engagement and online traffic. - Achieve strong, visible social media presence for clients across a range of campaigns, day-to-day content generation and analysis of industry trends
-Transformed customer’s online journey through redesigning of web interface: working with IT and marketing team to create new and multiple touch points for users’ convenience. - In-depth research of Chinese e-commerce market trends to better product assortment categories.
-Increased readership through organic content pitches and full coverage of international travel events such as Okinawa Corporate Games 2015 Researched and analysed creative content and pitching story angles.
-Foundational research for the opening of The World’s First Hell Museum by cross-referencing primary and secondary sources, comparative-analysis of facts from numerous sources and preparing presentations.
- Attended, interviewed and covered high profile events, such as movie premier launch and interview of “The Crossing” and “Earlier Mona Lisa” first exhibition in Asia Delivered daily updates of editorial stories
Academic projects: - History, with a strong focus on business and spatial history, Southeast Asian studies, and gender studies. - Guest writer of Arts and Social Science Magazine, Mnemozine.
Extracurricular activities: - Active member of Tertiary Women's Rugby, competed and clinched Top 8 in Hong Kong Tertiary 7s, 2013
Post-graduation, self discovery: - The impediment to education is often the lack of access to resources, and a healthy, safe platform for discussions. I started this platform (https://themovingarchive.wordpress.com/) after my graduation to democratise academic materials and to provide an avenue for engagements and debates; and book exchanges.