Bernard Yeo
Sephora Digital / Assistant Manager, Onsite AnalyticsSingapore
Bernard Yeo
Sephora Digital / Assistant Manager, Onsite Analytics
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Sephora Digital3 years
Assistant Manager, Onsite AnalyticsPresent
- Present
Essence1 year
Senior Analytics Executive
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My position as a senior analytics executive for Essence involves in leading pre-campaign measurement plan, in-flight performance metrics analysis, and post-campaign review to enable actionable learnings for campaigns optimization. What I would do is look at the data that client has shared and together with Google marketing platform’s perf
KatalystM Pte Ltd1 year
Data Analyst
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Working for KatalystM gave me a valuable understanding of the digital marketing landscape. As a data analyst, I am in charge of reporting campaign & web traffic performance from data gathered from marketing automation (MA) platforms and client databases in the form of reports or dashboards. When onboarding new clients, I will curate the data before ingesting into the MA platforms to ensure data quality.
Smartease Pte Ltd3 months
Junior Data Scientist
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Internship with an AI & data science consulting start up, working on data science and natural language project using Python programing. Using clustering technique and decision tree, helped a client’s HR department identify behavioral segment in how employees are utilizing their benefits.
General Assembly4 months
Data Science Immersive
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Attended a 12 weeks data science immersive course where I acquired skills in: Data wrangling and Descriptive statistics (Project 1: Game Data); Exploratory data analysis and Data visualization (Project 2: SAT and drug usage data); Feature engineering, Imbalance data sampling, Regression and Classification modeling (Project 3: Housing dat