4+ years of experience in content, social media and inbound and outbound marketing strategies, with a documented record of success in increasing online presence and brand awareness. A driven and dynamic professional with generating and building relationships, managing projects from concept to completion. An ability to work independently, creating effective presentations, and develop opportunities that further establish organizational goals.
Contribution to marketing assets creation across all applications, branding, lead generation for local and regional corporate communications. Proficient in content, social media and inbound marketing strategies. - Conceive and develop brand and image consistency of messaging across all channels - Plan and execute all web, SEO/SEM, email, social media and advertising campaigns - Medium in inbound and outbound communications for Singapore and Regionally - Monitor and improve the Return on Investment for all marketing activities
Spearheaded marketing initiatives; social, website, inbound and outbound with a proven record of 20% increase in followers and event attendees. Drove membership activities and developed a strong collaborative relationship with industrial partners that support both loyalty and brand objectives. - Implemented plans and initiatives relating to the brand, member experience and loyalty - Launched initiatives for revamped company branding, social media, website and email messaging - Evaluated and analysed approaches and strategies to increase customer acquisition for loyalty programme
Organised and market corporate and public events from concept to completion inclusive of around 35 annual events with a total of more than 1000 attendees. - Managed the production of event and conference-related collaterals; eDM, social media, newsletter - Planned marketing strategies and budgeting to improve traffic and engagement - Developed, produced and delivered event projects from proposal right up to delivery
Supported by Ministry of Culture, Community and Youth, I've organize this year’s Charity Governance Conference as part of the Singapore Corporate Governance Week programme, bringing together both charities and corporations to ramp up their policies and practices in governance. At the end of the day, governance is “a journey and not a destination” and collectively both corporations and charities can come together to better our society.