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Cabana / Creative Planner
10 years Experience * Marketing (integrated, digital, growth) * Branding * Strategic planning * e-commerce
As a seasoned marketing professional with over 10 years of experience in the field, I have a proven track record of delivering exceptional results in a variety of industries including FMCG, IT, autos, retail, cosmetics and healthcare. My expertise in integrated, digital and growth marketing, branding, strategic planning, and e-commerce ha
* Brand Collaboration: Successfully planned, implemented, measured, and improved a creative collaboration project with world-renowned artist Daniel Arsham, resulting in the launch of a unique fragrance candle gift box with 3,000 units and a total value of 2M CNY.
Deeply involved in product development, communication and marketing strategy. Collaboration with the Archive Editions and Daniel Arsham to create the fragrance candle product and entitled with vivid creative concept based on Daniel’s existing design and create more than 3 million exposure.
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