Mabel Yeo
Singapore
Mabel Yeo
Make A Difference
A seasoned and accomplished marketing manager with about two successful decades in helping businesses succeed with their sales and marketing endeavours, I am adept at judiciously devising business marketing strategies for businesses and spearheading marketing and sales teams to implement these strategies across the online and offline channels. Proficient in communicating effectively to build stron
Ambition
In the future
To be in a regional role and continue to strengthen O2O sales and marketing skills riding on AI integration.
Novel Link Pte Ltd1 year
Marketing Manager – Revlon, Singapore
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• Assisting the general manager in setting annual sales and marketing strategies and department budgets • Prepare business review presentations, sales reports, FOP forecast and product performance analysis to gauge productivity and achieve daily, weekly and monthly sales
Vanity Trove Pte Ltd (Acquired Beauty Hero Club)5 months
Vice President, Sales and Marketing
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• Spearheaded the management of the key client accounts for the organization. • Responsible for imparting guidance on the management processes to the peers and subordinates.
YMF Marketing Pte Ltd2 years
Founder, Beauty Hero Club
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• Designed, created and maintained an online community (http://beautyhero.club/) for beauty and creative professionals such as hairstylists, makeup artists, fashion designers, photographers and art directors from more than ten countries to network and collaborate within the community and grow.
Carlsberg Singapore Pte Ltd1 year
Manager, Key Account (The Dairy Farm Group)
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• Assisting the director in setting annual sales and trade marketing strategies and retailers budgets • Prepare business review presentations, sales reports, FOP forecast and product performance analysis to gauge productivity and achieve daily, weekly and monthly sales g
Hoyu Singapore Pte Ltd6 years
Manager, Sales and Marketing (Total Modern Trade)
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• Responsible for setting, managing and allocating the yearly budget, expenses and sales targets to ensure profitability. • Devised the marketing strategy for Singapore and Malaysia in alignment with the head office objectives.
The Dairy Farm Group6 years
Manager, Business Development
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• Spearheaded the monthly sales budget, the product development and launch timeline with the marketing calendar and the inventory control. • Aligned the direction of the Private Label Group (Hong Kong) with each banner’s private label direction for Guardian, Cold Storage
Mase International Marketing4 years
Manager, Key Account (Total Modern Trade)
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Management • Set up and guide individual departments to meet the company’s business objectives • Formulate annual sales budget and marketing plan for all brands • Drafting effective sales strategies and driving sales in achieving revenue targets