I am currently working with my team and external vendors to create an whiteboard explainer video for the purpose of having better branding and provide greater clarity of our 3 main conferences. This whiteboard video will be uploaded onto our corporate website and social media channels.
The video will be generic, basically explaining what are QS-APPLE, QS-MAPLE and QS WORLDWIDE and the benefits of attending these events. Hence, this video can be used over an extended period as long as these conferences remain relevant to the company; and it can easily help to explain to our potential clients and/or target audience what our conferences are about.
Creating marketing content for the purpose of promoting QS-MAPLE 2019, an annual global higher education conference held in the Middle East region. Together with my team, we are currently creating promotional content and working with B2B marketing team in the London office to push the content out to a wider range of audience.
We are testing out video marketing with the intent of getting more eyeballs because at the moment we are mainly tapping on the online platforms for most of our marketing activities. We will be carrying out an analysis after the end of the campaign to review this test run.
QS WOWNEWS.com is a sister website of QS WONEWS. It is an online platform that allows tertiary institutions (and related organisations) to submit their latest news stories and press releases. Hence, the purpose of this project is the revamp the website layout, re-direct and increase website traffic and re-branding to increase awareness and clarity.