As a founding member of Asana Japan team, you will work closely both with the Japan Country Manager and with centralized marketing teams in San Francisco to develop and execute integrated marketing programs and regionalize global marketing campaigns to drive growth, generate pipeline and build brand awareness. Your achievements will include: • Craft brand positioning and messaging for Asana’s target audiences in Japan. • Leverage close partnerships with centralized marketing teams, field sales and external partners to develop and execute multi-channel programs and regionalize global marketing campaigns. • Budget, resource, and report on localization efforts and programs. • Manage field event strategy (breakfast briefings, round tables, customer dinners, etc.) • Partner closely with centralized Corporate Events team to support and position our presence at key regional industry events and large branded events. • Drive lead demand generation and sales enablement programs through partnership with our sales and customer success teams. • Create Asana Japan customer marketing program. • Measure, track and communicate the impact of localized marketing programs using data. • Collaborate and communicate effectively within cross-functional teams both in San Francisco and in-market. Provide visibility, progress, results and learnings from localized marketing programs and initiatives. We welcome applicants of all educational backgrounds, gender identities and expressions, sexual orientations, religions, ethnicities, ages, citizenships, socioeconomic statuses, disabilities, and veteran statuses.