Lark is looking for a high performing and motivated marketing expert, who thrives in a team environment. You will work with a team of experienced field, digital and content marketers to create and execute new performance-driven and omni-channels marketing campaigns and field activities, focusing on Japan market. You should be a problem-solver with the analytical ability to use tools and data to continually refine our communications and engagement initiatives that are focused on lead generation and user acquisition. Working closely with sales and business development team, you will responsible for developing targeted online and offline marketing campaign programs, with lead generation, optimizing communications and supporting broader business objectives. A successful candidate should be able to lead successful and relevant online and offline marketing campaigns and activities to key target accounts within Japan market. What You will Do - Run regional marketing campaigns, including and not limited to digital demand gen, field events, and other growth initiatives end-to-end: working closely with the sales and business development team, you will develop overall regional GTM strategy for Japan market, and create relevant and ROI-driven campaigns to achieve user acquisition and lead generation targets - Investigate and test new channels to communicate and engage with potential customers within target accounts - Build and develop a strong foundation for program management, process and cross-functional operations within the business - Ensure and track healthy lead funnel for lead development, business development and sales teams to follow up - Manage budget reconciliation process for regional campaigns and activities - Compile detailed reporting of all live online and offline marketing campaigns to justify and illustrate returns of investment - Work closely with internal teams and/or vendors to implement, track and optimise marketing campaigns to ensure