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Being born in an intercultural family and living across countries in East Asia, Southeast Asia, and Europe allows me to become a global citizen who is culturally sensitive and able to communicate well with a culturally diverse audience.
◉Researched (online secondary research), planned, developed, and refined digital marketing outreach strategies, including email and social media campaigns, through experiments and A/B testing ◉Executed campaigns and analysed campaign performance based on initially identi
◉Led an end-to-end strategic planning project by working closely with a market research agency to identify the company's vision, mission, and values, and was in charge of the company's website project by liaising with the market research agency to design and build web pages
◉Marketing & Global Partnership - Collaborated with team members from different departments, such as Business Development, Product, Design, Marketing, and Engineering, to deliver five videos on-the-job (including Executive Event Highlights) and completed tasks related to
• Compensation & Benefits • Talent Recruitment & Selection • Training & Development