Samson ddp

Regent Park (HK) Limited / Digital Marketing Executive

Samson ddp

Regent Park (HK) Limited / Digital Marketing Executive

Media and Communication Undergraduate

A resourceful, detail-oriented, and self-motivated media and communication graduate with a demonstrated history of working in the both B2B and B2C marketing fields. Creative and innovative marketing practitioner with well-honed interpersonal and communication skills.

Regent Park (HK) Limited2 years

Digital Marketing ExecutivePresent

- Present

- Conduct content planning to optimize the website's ranking and enhance competitive advantage on search engines - Develop online marketing campaigns, effectively increasing followers and driving brand awareness - Create all marketing collaterals, content, graphics, videos and copywriting for various social media platforms

Juicyapp Limited8 months

Marketing Executibe(Side)

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- Assist manager in planning and executing digital marketing and CRM campaigns to raise positive awareness - Drive SEO rankings, brand awareness, targeted impressions and WOM initiatives through various marketing channels - Managed and evaluate social media campaigns' performance and reviewed all website content in order to optimise it

City University of Hong Kong5 years

Bachelor of Arts in Media and Communication

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Scored A- in the following courses: University English, Popular Culture and Social Life, Internet Communication, Advertising Production Design and Exploring Hong Kong

About EventX

EventX3 months

Digital Marketing Intern

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- Created valuable marketing content and material for channel distribution - Assisted in planning & implementation of social media campaigns and general marketing activities including content marketing, SEO, email campaigns and corporate client offers

K-Matrix Digital Intelligence Limited1 year

Digital Marketing Coordinator(Side)

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- Utilized industry data to carry out competitive analysis based on social big data tools - Conducted daily media monitoring for reputation management services to clients - Assisted in digital marketing projects such as social media account management

AIESEC in CityU9 months

Branding and Marketing Officer

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- Created well-researched, informative and engaging content that communicates key products benefits - Managed fully-integrated social media campaigns on Facebook - Liaised with external parties and coordinated with internal departments f


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