Nicole Goh
Singapore Airlines / Senior Loyalty Marketing Executive
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Nicole Goh
Singapore Airlines / Senior Loyalty Marketing Executive
Hi, it's Nicole! I have a great passion for tech companies that are changing the world by offering solutions to consumers - a company like yours! In today's digital world, I believe that companies in the tech space have the responsibility to use their technology to improve the lives of others; be it producing valuable content, creating a safer Internet space, or designing a product that serves the
Singapore Airlines6 years
Senior Loyalty Marketing ExecutivePresent
- Present
• Product Owner of KrisPay - the world’s first blockchain based airline loyalty digital wallet • Digital innovation and product management of the KrisPay app • Building and championing KrisPay’s product vision and strategy
Facebook2 years
Business Integrity Analyst
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• Resolve advertising complications faced by clients in order to increase client's ROI • Advise on advertiser monetization strategies using data-driven insights
Singapore Management University
Bachelor of Business Management (B.B.M) / Strategic Management
• Captain, SMU Tennis • President, SMU Marketing Networking Night • Member of SMU Marketing Club • Head of Education/Curriculum of Overseas Community Service Project, Project Heritage, to Indonesia
- President - SMU Marketing Networking Night
• Conducted a panel discussion between global creative agencies and brands, which acted as an annual networking event for SMU's undergraduates • Corresponded extensively with external parties such as TBWA, F&N, Unilever and Banyan Tree
Dream Worker Comunications (Shanghai)4 months
Acount & PR Intern
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• Involvement in nationwide campaigns for global FMCG brands • Provide strategic insights into clients' brands and products • Advise businesses with new creative strategies • Deep dive into market research, consumer insights, and purchase data
Hwa Chong Institution
Singapore - Cambridge GCE Advance Level
• Captain of HCI Tennis Team (Competitive). • Leader/Founder of Overseas Community Service Project, Boundless Out-Reach, to Hainan Island, China
Accomplishments / Portfolio
Awards and Certifications
言語
- English - Native
- Mandarin - Native
- Chinese - Native