Tech Nation Report Campaign
Creative direction and art direction of an inventive promotional campaign for the annual report. Collection of marketing requirements and supervision of an external agency to create a 5-video series. Planning and execution of social media distribution strategy. The result: • Effectively delivered an original marketing strategy for our most important product • Beat previous years’ impressions on day 1 of campaign • Over 300,000 organic views of the video-content series on twitter • Re-tweets from notable industry influencers such as Sadiq Khan • Attracted new audiences for our media and improved brand awareness • Incredibly positive customer engagement and feedback • Drove views and engagement to company website