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2016年3月 - 2020年3月
• Set up Flour Power as a social enterprise bakery to employ and train people with special needs • Managed all aspects of the business: from marketing and sales to baking and training beneficiaries for employment within the food industry • Employed and trained 20 beneficiaries, with many moving on to full time jobs • Achieved 20% YoY growth in revenue over the last four years
2014年9月 - 2015年9月
• Assisted in setting up sales and marketing channels, marketing collateral, social media platforms as the company prepared to enter the Singapore optical industry. • Responsible for marketing and channel management for skincare products • Planned, strategized and executed marketing efforts across markets. Trade marketing and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms
2011年11月 - 2014年5月
• Planned, strategized and executed marketing efforts across markets. These trade and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms
2010年7月 - 2011年7月
• Project management of B2B conferences including planning and executing marketing campaigns, budgets and event mechanics
2009年4月 - 2010年4月
• Planned and implemented university wide events and provided consultancy services, including marketing communications for all events.
2002年7月 - 2009年3月
• Conceptualized and executed integrated marketing campaigns for brands like Fuji Xerox Singapore, Rip Curl and Pacific Plaza. These campaigns included product launches, roadshows for specific shopping campaigns and B2B seminars. • Organized the Singapore leg of the SWATCH-FIVB Beach Volleyball World Tour in 2007 with more than 3,000 spectators. Was responsible for marketing the event regionally and for all event operations
2002年8月
I represented the university in tennis for four years
2001年
• Assisted in arranging B2B seminars • Internal and external communications
1998年
Represented the college in tennis and captained the tennis team
1995年
Represented the school in tennis
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