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Rebranded key business unit and developed new brand identity Led organisation of launch events for the opening of branches of the business unit, including the invitation of Guest-of-Honours
Supported launch event of Hougang Family Medicine Clinic Supported development of branding and marketing materials for clinic
Team led for organisation of Singapore River Festival 2018 Managed a consortium of event, PR and social media agencies Developed marketing strategy, content and creative visuals Led sponsorship and partnership initiatives Grew festival from a one weekend long event with an attendance of 80,000 people, to a two weekend event with 250,000 attendees
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